TCL Paul Yeung: Chinese Notebook forthcoming first year

May 22, following the new Lenovo notebook released just one week, another representative of national brands - TCL brand in celebration of its eight anniversary of the birth of the computer, but also shocked the industry released a new notebook products and pricing system.

Paul Yeung, vice president of TCL Group, said, "the first year of China's Notebook" is coming.

Upstream price cuts triggered a chain reaction

Relative to the desktop PC, the laptop price stability over the years. However, starting from the first half of 2005, the situation quietly changed. According to Gartner's study shows that the Chinese market during the first half of 2005 notebook shipments to increase rate of 43.9%. The international research firm IDC forecasts the authority of the next five years, the notebook market in China will be more than 38% annual growth rate. Optimistic industry estimates, in 2006 in the PC notebook market share would exceed 50%, while the corresponding, of course, is the overall notebook price decline.

Recent news of a shock within the industry, in May Intel plans dual-core CPU and a unit price adjustment Sonoma Meanwhile, the price reductions may be as high as 50%. Can imagine, as prices decline, consumers will gradually notebook from the "business people" to "personal" laptop price blowout soon.

Many manufacturers have anticipated popularity of notebook market situation. Earlier this year, Paul Yeung said that they, the Chinese computer market in 2006, the notebook desktop share will rise to catch up.

The first year of China's notebook will come

Always the Winner is not the strong, weak and not constant weak. Notebook universal tide coming in advance, not only speed up the notebook market to mature, but also for the domestic brand has brought new opportunities.

First, the market blowout, the growing group of consumers down, and constantly tend to the homogenization of products and transparency of prices, making domestic and foreign brands on the same starting line; the second, and other consumer electronics is different is that the Chinese market notebooks in the global industrial chain plays the role of designers and manufacturers, and most of the capacity distribution in China, the international manufacturers selling high-end, low-end national brand accounting industry transition period prior to the end of the popular notebook.

In this summer offensive of 2006 dealer meeting, TCL launched coverage from Celeron single core to dual-core line of products, the new price system, the advantages of its products, cost-effective upgrade to a new level: According to the popular notebook on the market position and consumer demand for the product line set, TCL's product architecture features the new price dimension and personality dimensions of consumer demand, the combination of hybrid coordinate system, perfect to meet the popular demand of price-sensitive crowd. At the same time, TCL will also light elements and cost advantages as the notebook's "common" into which all the products, reducing the real value notebook.

Paul Yeung said that the current notebook market competition, the focus began to cost-effective product-based marketing capabilities transfers, domestic brands need in technology and product R & D strength approaching international brands, under the premise of quality and service at every step, the efficient organizational structure and channel control as the basis to provide cost-effective products as the goal, and strengthen consumer awareness, the rise of national brands. Not hard to imagine, to Founder, TCL, Haier, represented by national brands, will put on a good show in 2006, 2006, will become the real "China notebook first year."






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